IIT DELHI - India
AUTHOR PROFILE
GOOGLE SCHOLAR
🎓 EARLY ACADEMIC PURSUITS
Nidhi Bhatia’s academic journey is marked by a strong interdisciplinary foundation. She pursued her B.Sc. in Statistics, Mathematics, and Physics, followed by an M.Sc. in Physics with a specialization in Electronics and Communication. Her passion for business and strategy led her to complete an MBA in Marketing and Human Resources, further refining her expertise in consumer behavior and strategic management. Currently, she is pursuing a Ph.D. in Marketing at IIT Delhi, exploring the societal perception of women's health and hygiene.
📚 PROFESSIONAL ENDEAVORS
Bhatia has contributed extensively to academia as an Assistant Professor at Radha Govind Engineering College and Meerut Institute of Engineering and Technology. She has also served as a Guest Faculty at the University of Petroleum and Energy Studies, Dehradun. Her teaching experience spans marketing, consumer behavior, and entrepreneurship, where she has mentored students and conducted industry-oriented training sessions.
🔬 CONTRIBUTIONS AND RESEARCH FOCUS
Her research focuses on the intersection of marketing and societal norms, particularly in women’s health and hygiene. Her doctoral thesis investigates the antecedents and consequences of taboo perceptions surrounding these topics. She has also explored qualitative research techniques, digital marketing, and entrepreneurship, contributing to emerging discussions in consumer psychology and behavior.
🏆 ACCOLADES AND RECOGNITION
Bhatia’s expertise in marketing and strategic management has earned her recognition in academic and industry circles. She has successfully completed courses in entrepreneurship development, case study methodologies, and qualitative research techniques, further enhancing her analytical and instructional skills. Her contributions to academia are reflected in her book on Entrepreneurship Development.
🌍 IMPACT AND INFLUENCE
Her research in marketing psychology and taboo perceptions has opened new discussions in consumer behavior studies. By examining societal norms and their impact on business strategies, she contributes to creating more inclusive and socially aware marketing practices. Her involvement in faculty development programs and industry training reflects her commitment to shaping future business leaders.
🚀 LEGACY AND FUTURE CONTRIBUTIONS
With a deep passion for research and education, Bhatia aims to bridge the gap between consumer psychology and market strategies. Her future work will focus on destigmatizing women's health marketing and leveraging digital marketing tools to drive awareness and behavioral change. Her legacy lies in fostering socially responsible marketing frameworks for a better, more informed society.
NOTABLE PUBLICATION
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Use of AI for Climate Change: Modelling the Barriers in Energy Sector by ISM Approach
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Authors: S. Mohammed, R. Tyagi, S. Vishwakarma, N. Bhatia
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Journal: Water and Energy International (Vol. 66, Issue 9), 2023
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Noteworthiness of Sustainable Education in Higher Education: A Qualitative Study
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Authors: K. Manchanda, N. Bhatia, B. Parida
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Journal: European Journal of Education (Vol. 60, Issue 1), 2025
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Power Distribution Companies: Operational Skills and Training Need Assessment of Junior Managers
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Authors: R. Tyagi, S. Vishwakarma, N. Bhatia
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Journal: Water and Energy International (Vol. 67, Issue 1), 2024
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Menstruation Effect on Well-Being: Exploring the Mediating Role of Physical Pain and Psychological Anguish
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Authors: N. Bhatia, K. Manchanda, B. Parida
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Journal: International Conference on Innovation, Sustainability, and Applied Sciences, 2023
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Health is Wealth: Importance of Healthcare Management in Smart Cities
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Authors: N. Bhatia, B. Parida
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Journal: IET Conference Proceedings (CP859, Issue 44), 2023