Indian Institute of Technology Delhi - India
AUTHOR PROFILE
🎓 EARLY ACADEMIC PURSUITS
Khyati Manchanda’s academic journey began with a strong foundation in commerce and business management. She earned her B.Com (H) from the University of Delhi, followed by an M.Com in Business Management from Jamia Millia Islamia. Her passion for research led her to pursue a Ph.D. in Management at IIT Delhi, focusing on sustainability, consumer behavior, and social impact marketing.
đź“š PROFESSIONAL ENDEAVORS
Manchanda has played a significant role in academia as a Teaching Assistant at IIT Delhi, mentoring students in Marketing Management and Product Management courses. She has also contributed to industry-oriented research through internships and consultancy projects, analyzing corporate sustainability strategies and marketing innovations.
🔬 CONTRIBUTIONS AND RESEARCH FOCUS
Her research focuses on sustainability education, consumer psychology, and responsible marketing. She has conducted studies on menstruation and well-being, consumer disposal behavior, and the role of sustainability in higher education. Her work integrates qualitative and quantitative methodologies, using advanced statistical tools for behavioral analysis.
🏆 ACCOLADES AND RECOGNITION
Recognized for her contributions, she has received prestigious fellowships, including the Rex-Karmaveer Global Fellowship and the Telangana Jagruthi India Youth Fellowship. Her academic excellence is further highlighted by her achievements in the UGC NET Commerce exam and multiple research awards in sustainability and marketing.
🌍 IMPACT AND INFLUENCE
Through her research and publications, Manchanda has influenced discussions on sustainable consumption and social impact marketing. As a reviewer for leading journals, she contributes to shaping academic discourse. Her participation in international conferences strengthens her role as a thought leader in responsible business practices.
🚀 LEGACY AND FUTURE CONTRIBUTIONS
Her future work aims to bridge the gap between academia and industry by developing sustainable marketing strategies that address social and environmental challenges. With a strong research background and interdisciplinary expertise, she is committed to shaping the next generation of ethical business leaders.
NOTABLE PUBLICATION
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Noteworthiness of Sustainable Education in Higher Education: A Qualitative Study
K. Manchanda, N. Bhatia, B. Parida
European Journal of Education 60 (1), e12920, 2025
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Water is Life! An Interventional Study on Water
K. Manchanda, N. Bhatia, B. Parida
11th International Conference on Sustainability (SUSCON-XI), 2024
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Shift from Spontaneity to Planning: A Study on Consumer Disposal Behavior
K. Manchanda, B. Parida
South Asian Journal of Management 31 (3), 155-173, 2024
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Menstruation Effect on Well-Being: Exploring the Mediating Role of Physical Pain and Psychological Anguish
N. Bhatia, K. Manchanda, B. Parida
International Conference on Innovation, Sustainability, and Applied Sciences, 2023
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Green Business Leaders: Examining the Various Aspects of Sustainability Education in Management Curriculum
K. Manchanda, N. Bhatia
5th International Conference on Sustainability Education, 2023